Axcitement Customer Spotlight Series: Vikings Edge
Vikings Edge, based in Charlotte, MI, is a dedicated axe throwing venue that has built its reputation on two things: a beautifully finished space and a coaching experience that sets guests up for success from the very first throw.
The venue runs Axcitement equipment and software exclusively, and their setup reflects a commitment to doing things right. Their lanes are fully finished inside and out, each outfitted with speakers and LED light strips that give every session a party-ready atmosphere guests notice immediately. The end grain targets and anti-bounce borders round out a setup that is both visually impressive and easy to explain to newcomers curious about safety.
What sets Vikings Edge apart in how they operate is their approach to first-time guests. Before lane time even begins, the team coaches every visitor on throwing technique and makes sure each person has successfully stuck an axe. The goal is straightforward: build enough confidence that guests enjoy themselves, feel a sense of accomplishment, and leave already thinking about their next visit.
That guest-first philosophy has a natural connection to the Axcitement setup itself. The anti-bounce borders give the coaching process a strong foundation, making it easier to walk newcomers through the experience knowing the environment is forgiving and safe while they find their footing.
“Our guests really love our build out and how we finished the lanes. Both exterior and interiors of the lanes are finished, include a speaker and LED light strip to give each lane a party-like atmosphere.” — John Laupp, Vikings Edge
Vikings Edge shows that the details of a build-out and the quality of the guest experience are not separate priorities. When both are done with intention, the result is a venue that stands out and keeps people coming back.
