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Starting an Axe Throwing business
This is an on going blog we will be adding to, but feel free to contact us at any time with questions.
More opening each day
They are exploding
The axe throwing business is exploding right now. The reasons for this are obvious. Many people are tired of their jobs, want to do something on their own, and the thought of owning their own business is very appealing.
If you’ve been to an axe throwing facility, the business model seems extremely simple. Put a few boards on a wall, buy some axes at the hardware store, and virtually anyone with a Home Depot credit card can own an axe throwing facility.
But it's not that easy
So many of the axe throwing places we see look like an old dog kennel with bad chain link fence for walls, sawdust and mulch on the ground, a few boards screwed to a wall, and a poorly scrawled target drawn with big magic markers. And they wonder why they don’t have a ton of business?!
Starting any business requires some business sense
In the next pages, I will discuss some of the aspects of starting and running an axe throwing business that we have seen from our perspective. And let’s take a moment and talk about our perspective.
I am in a unique position as I have been an entrepreneur for 40 years and have been in the entertainment business for the last 15 years. I own 3 indoor paintball fields, and recently, I decided to add axe throwing to my locations. One has 6 lanes, one 8 lanes,and another has 10 lanes.
I also have a lot of our existing customers with paintball or laser tag businesses that have decided to add axe throwing as an extra revenue stream for their facility.
# 1 Question - what makes your Axe Throwing Startup so special?
The basic business model does not require much of an investment in cash outlay as there is not a lot of finish out required, so the main thing an axe throwing facility must be aware of is if your facility does not have much special, it is very easy for someone to duplicate, and or improve on what you are offering.
Or conversely, if you are starting an axe throwing facility because there is another in town that seems to be making a lot of money, what are you doing that is going to make your business stand out from the other. Again, what makes you so special?
The huge problem that normally occurs when an industry is ripe for over saturation is a price war to the bottom. If there are two locations that are in close enough proximity to draw from the same customer base, if the two locations offer the same basic experience, the customer will only be driven by price points.
Much like the gas wars of the past, where on one corner, two gas stations were located, and they each drop their price a penny lower than the competition until neither is making any money.
You know what does't make it special? A copy and paste franchise!
If you have an indoor axe throwing facility, one decision you need to make is what
One question I get asked a lot; “Should we offer a coupon code?” NOOOOOOOOOOO! Here’s the
We also started and ran a booking and waiver company for years. It’s actually how we
You can add axe throwing to many different business models Add axe throwing to a paintball
The Axcitement systems can run wifi, or with a hard wired internet. Running a hard wired
Many people ask “What is the minimum age for axe throwing?” Different locations may have different
Obviously the actual cost to build an axe throwing business can vary greatly depending on lots
There are two main ways that axe lanes are normally designed. One method is 2 targets
How much space do you need for an axe throwing facility? Many people in the starting
Do not look directly into the sun! Do not look directly into a projector! You can
FEC Axe Throwing as a Family Entertainment Center Add On We are getting more calls recently
One of the keys to a better axe throwing experience is having properly maintained targets. While
Axe throwing insurance is relatively inexpensive. Axe Throwing Insurance can vary, but it is probably cheaper
What is the best wood for axe throwing targets? Cotton Wood Poplar Willow Pine When building
Since I own several locations, and have been an entrepreneur for years, many of my customers