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Starting an Axe Throwing business
This is an on going blog we will be adding to, but feel free to contact us at any time with questions.
More opening each day
They are exploding
The axe throwing business is exploding right now. The reasons for this are obvious. Many people are tired of their jobs, want to do something on their own, and the thought of owning their own business is very appealing.
If you’ve been to an axe throwing facility, the business model seems extremely simple. Put a few boards on a wall, buy some axes at the hardware store, and virtually anyone with a Home Depot credit card can own an axe throwing facility.
But it's not that easy
So many of the axe throwing places we see look like an old dog kennel with bad chain link fence for walls, sawdust and mulch on the ground, a few boards screwed to a wall, and a poorly scrawled target drawn with big magic markers. And they wonder why they don’t have a ton of business?!
Starting any business requires some business sense
# 1 Question - what makes your Axe Throwing Startup so special?
The basic business model does not require much of an investment in cash outlay as there is not a lot of finish out required, so the main thing an axe throwing facility must be aware of is if your facility does not have much special, it is very easy for someone to duplicate, and or improve on what you are offering.
Or conversely, if you are starting an axe throwing facility because there is another in town that seems to be making a lot of money, what are you doing that is going to make your business stand out from the other. Again, what makes you so special?
The huge problem that normally occurs when an industry is ripe for over saturation is a price war to the bottom. If there are two locations that are in close enough proximity to draw from the same customer base, if the two locations offer the same basic experience, the customer will only be driven by price points.
Much like the gas wars of the past, where on one corner, two gas stations were located, and they each drop their price a penny lower than the competition until neither is making any money.
You know what does't make it special? A copy and paste franchise!
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