Axe Throwing Business Consulting and Training
Jump Start Your Business
Front Counter
Bookings - Waivers - Check in
Protected Targets
Set up - Maintenance - Use
Customer Experience
Not just throwing - sticking!
We can help you navigate the axe throwing business


- Projected Targets
We provide complete training for how to set up, run and maintain your target systems, including the end grain systems, computers, projectors and more.
With the Axcitement axe throwing system, your customers will not be throwing at old boards with a sharpie-drawn circle, they will be using our unique projected systems with multiple games and interactive scoring. Our trainer will run all of your employees through a program that will give them the training on not only how to run the games and systems, but also how to trouble shoot any problems, adjust projector and computer systems and replace components if there is an issue with any part of the system.
The interactive target system may be one of the key differentiators of your company and your competition, so having a staff that is well versed in all the workings and components is key.
To assure that your lanes are always up and running, each training program includes a backup computer, fully installed with software so it can be replaced in a matter of moments in the case of any problems.
- Customer Experience
When it comes down to it, none of your customers will care if your axe masters can knock a pea off a log at 50 paces. They care about their experience. Actually, in our training, we will stress that an axe master should never even throw an axe. They should explain and demo the motion, but there is no need to actually throw. Our emphasis is on making sure the customer throws, and most importantly – sticks the axe!
We will work with your staff so they can learn to evaluate the customer’s technique, or lack thereof. In just a few throws, any good axe master can help a customer straighten out any issues they are having so they can start sticking!
End Grain Targets
A significant advantage for your facility will be the utilization of end grain targets. The end grain makes it much, much easier for your customers to have success. The nuances of using end grain, and the maintenance and care of the targets, varies greatly from standard boards. When we finish our course, you will have a complete understanding on taking care of your special targets and can easily maintain them.


eACH PARTICIPANT WILL RECEIVE OUR 32 PAGE COACHING MANUAL
Our comprehensive course will cover a lot of topics. We understand it’s a lot for some to digest in just a day or two, so we will provide a PDF coaching manual to each participant outlining the course curriculum. This manual also includes pictures and links to videos to help the students grasp all the information given.
1 TABLE OF CONTENTS
2 LEARNING OBJECTIVES
3 DEFINITIONS
4 LANE DESIGN
4.1 Lane dimensions
4.2 Lane design
4.2.1 Top of lanes
4.2.2 Lane dividers
4.2.3 Flooring
4.2.4 Floor markings
4.3 Safety Area
5 TARGETS
5.1 Target dimensions
5.2 Target design
5.3 Target maintenance and inspection
5.3.1 Keeping targets watered
5.3.2 Inspecting targets
6 NO BOUNCE BORDERS
6.1 No bounce border dimension and design
7 AXES
7.1 Specifications of axes:
7.2 Inspection of axes
7.2.1 Inspecting axe handles
7.2.2 Axe head
7.3 Storage of axes
8 NINJA STAR – SHURIKENS *
8.1 Shurkens – design and specifications
8.1.1 Sharpening of shurkiens
9 PRE-PLAY INSPECTION AND PREPARATIONS
9.1 Inspecting lanes and equipment.
9.1.1 Inspection of lanes
9.1.2 Inspection of equipment and systems
9.2 Preparation for play
9.2.1 Preparing targets
9.2.2 Equipment
10 PARTICIPANTS
10.1 Age requirements
10.2 Strength requirements
10.3 Consent
10.4 Apparel
10.5 Intoxication is Prohibited
11 PRE-PLAY PREPARATION
11.1 Pre-play preparation
11.2 Safety rules
12 AXE THROWING TRAINING
12.1 Explaining how to throw an axe
12.2 Types of axe throws
12.2.1 Two-handed throws
12.2.2 Single-handed throws
12.3 Evaluating the axe throw
12.3.1 Under rotation and over rotation
12.3.2 Correcting rotation problems
12.4 Removing the axe
13 TRAINING HOW TO THROW SHURIKENS – NINJA STARS *
13.1 Throwing shurikens
13.2 Removing shurikens
14 STARTING PLAY
14.1.1 How to use the timer
14.1.2 Setup teams
14.1.3 Pick a game
14.1.4 Monitor the first frames
15 TRICK SHOTS
15.1 Trick shots – general rules
15.1.1 Inverted grip underhand
15.1.2 Standard grip underhand
15.1.3 Blade grip underhand
16 FIRST AID
16.1 Assess the situation and act
16.1.1 Be prepared
16.1.2 Providing assistance
16.1.3 If in doubt
17 END OF DAY PROCEDURES
17.1 Closing procedures
17.1.1 Examine targets & lanes
17.1.2 Examine axes & stars
17.1.3 Secure all throwing instruments
17.1.4 Turn off power to the projectors
* NOTE: Shurikens are not legal in all states or cities, so let us know if you can have them in your area. If not we will take that part out of the class, and expand on some other areas.
- Your Instructor
Our founder, Larry Dague, has an extensive and varied business background. An Inventor with multiple patents granted, and pending, Larry has founded and run service companies, manufacturing companies, retail sales businesses, consulting businesses, internet-based sales, real estate investments and more. Most of which he still does today!
Larry has been a featured speaker in many diversified venues, from Baylor Business College, to an international trade show in Las Vegas, to internet and retail seminars in the outback of Australia.
Among other articles and accolades, Larry won the prestigious Cisco Systems Growing with Technology Award as the top small-to-medium size business in the country in the sales and marketing category. He has been interviewed and featured in the Wall Street Journal, The Dallas Business Journal, Fortune Small Business, Newsweek and on the cover of UPS Magazine, to name but a few. He was even featured in a full-page color spread in Entrepreneur Magazine.
An axe or computer in hand.
You’ve probably read through a lot of the content on this page. It was all generated by Larry. With his vast entrepreneurial experience, he is the perfect mentor for both you and your staff.
He knows the End Grain Target design inside and out… it’s his. He knows the Projection Game Software inside and out… it’s his.
With over 300 customers using the projected target systems, and he personally owns three locations using the systems… his insight into the industry is unparalleled.


Sample Curriculum
We understand that schedules of employees, level of experience, etc can alter planned schedules. For example, if the management is very computer savvy, then more time might be spent on axe throwing instead of computer training for the software, etc.
Day 1
Hour 1 Tour of the facility infrastructure
Hour 2-5 Training of Owner / Manager on Bookings and Waivers
Hour 6-7 Training of Counter personnel on day to day use booking system
Hour 8 Configuring Projection Systems and Trouble Shooting Problems
Day 2
Hour 1 Maintaining End Grain Target Systems including rebuilds
Hour 2 Axe Master Training Overview
Hour 3 Basic Throwing
Hour 4 Analyzing Throws
Hour 5 Training of Game Systems to Axe Masters
Hour 6 Role Playing
Hour 7 Trick Shots
Hour 8 Q & A
Pricing
-
We Come To You $ 4950
Two full days (minimum 8 hours a day) of training for you and your staff.
Pricing is all inclusive of travel and lodging
     ✔Includes spare system Computer & Software ($150 value) -
You Come To Us $ 3950
Come to our Dallas location for your two day training (travel and lodging is not provided).
Bring as many staff members as you wish. Training is the same two day course, but feel
free to stay extra days to observe our facility during normal business hours.
    ✔Includes spare system Computer & Software ($150 value)