Perhaps you are 100% booked for an upcoming evening. And then one of the groups wants to cancel. You must decide how to handle these situations. Some may opt for a strict no-refund policy, while others may offer partial refunds or rescheduling options. However, there are those who believe that a full refund policy for cancellations is the way to go, despite the initial pain of giving back money. In this article, we will explore why a full refund policy for cancellations for an axe throwing business can be beneficial in the long run.
First and foremost, offering a full refund policy for cancellations can create goodwill among customers. By showing that you value their business and understand their needs, you can build a loyal customer base that will return for future events and recommend your business to others. This is particularly important in the age of social media, where a negative review can spread quickly and damage a business’s reputation. By providing exceptional customer service, you can prevent negative reviews and instead generate positive word-of-mouth advertising.
Furthermore, a full refund policy can demonstrate transparency and accountability. Customers appreciate businesses that are upfront about their policies and procedures, and offering a full refund for cancellations shows that you are committed to fair practices. This can help build trust with your customers and establish your business as a reputable and trustworthy option in the axe throwing industry.
Another benefit of a full refund policy is that it can actually save money in the long run. While it may seem counterintuitive to give back money for cancelled events, consider the alternative. If a customer is unhappy with your refund policy and decides to take their business elsewhere, you not only lose the revenue from that event, but also the potential revenue from future events and referrals. Additionally, if the customer chooses to leave a negative review or share their negative experience with others, the potential loss of revenue and damage to your reputation could be much greater than the cost of a full refund.
In addition to the financial benefits, a full refund policy can also be a valuable learning experience for your business. By analyzing the reasons for cancellations and understanding the needs and preferences of your customers, you can make adjustments to your policies and procedures to better meet their needs. This can help improve customer satisfaction and retention in the long run, which can lead to increased revenue and profitability.
Overall, a full refund policy for cancellations for an axe throwing business can be a wise investment in the long run. By building goodwill and trust with your customers, you can generate positive word-of-mouth advertising and prevent negative reviews. Additionally, a full refund policy can save money in the long run by retaining customers and generating future revenue. Finally, it can be a valuable learning experience for your business, helping you to improve customer satisfaction and retention over time. While there are some potential risks and downsides to offering a full refund policy, these can be managed through clear communication and guidelines. Ultimately, the benefits of a full refund policy far outweigh the costs, making it a smart choice for axe throwing businesses looking to build a strong and loyal customer base.
I own 3 locations that do paintball, nerf, gelly blaster games, and axe throwing. Our return policy is no questions asked.
You can see it on our Refund Policy Web Page
You will see we have a 72 hour notice for off our parties, but we are even pretty flexible on that.
I know some places that try to evaluate each situation, and try to determine if the people are telling you the truth. As an example, a group of 4 booked in but calls a few hours in advance to say one of the members just tested positive for COVID, and they were all together at a different event the day before. Will you let them cancel?
I talked to one owner that said he would make them show proof… so in effect he is calling the caller a liar! How will that help the impression of your business.
I asked one owner that wanted a 50% cancel policy, if they shop on Amazon? They said yes… I asked why, they said because returns were so easy and trouble free… I said… See!
If you go in to a big store, Lowes, Target, Walmart to return something, the person at the counter never gives you a hard time. They look at your receipt or credit card, and give you the refund for the items. It’s their job… it’s not their money.
With a small business, it might be the owner that is giving back the $150 or whatever, and that stings, but I feel if you smile, try to reschedule, but in the end give it back without complaint, you will create a customer for life.
The worst thing to do is argue with them, yell at them, then give them back their money. Now you don’t have the cash, and you don’t have the customer.
My father always told me… “Don’t make a sale. Make a customer. If you have enough customers you never have to worry about sales.”